iPad apps that display your content
A few apps have appeared on the iPad recently that render your content in a new layout, either via an RSS feed or by scraping the page in someway.
The two stand out apps are Pulse which is a rather nice RSS feed reader which displays content in a better way than the usual list of title tags and descriptions.
Whilst good for the user, depending on how your RSS feed is set it it may allow users to read your content without any need to visit your site in it’s usual template, which may contain adverts. It does have a link to view on web but its not a default setting.
The other app is Flipboard which takes content from your Twitter and Facebook accounts and presents it in a magazine or newspaper style dividing the page into blocks, with images cropped to fit, pull quotes and snippets from links. You can also use it to follow specific twitter accounts. It also accompanies the content with relevant responses from Facebook comments or twitter posts with the same link.
Flipboard is a little with regard to encouraging users to visit your site as it tends to cut content short to preserve the layout on the page, and has a prominent Read on Web button.
I’ll be interested to see what new way to show content someone comes up with next.
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